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BF Deals UAE — Shopify Marketplace

Custom-built Shopify theme for a Black Friday deals marketplace targeting the UAE market, featuring bilingual support (English/Arabic with RTL), deal-focused product displays, and WhatsApp integration.

2025-11 — 2026-01
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Overview

A custom Shopify theme built from scratch for BF Deals UAE, a Black Friday deals marketplace aggregating discounted products across multiple categories for the UAE market.

My Contributions

  • Built custom Shopify theme with 31 sections, reusable snippets, and block-based components
  • Implemented full bilingual support (English/Arabic) with automatic RTL layout switching
  • Designed deal-focused UI with discount badges, sale indicators, and category-based filtering using a custom tag system
  • Integrated Lottie animations, WhatsApp customer support, and AJAX cart operations
  • Optimized performance with critical CSS, lazy loading, responsive images (AVIF/WebP), and font preloading

    • Technical Details

    Pure Shopify theme with no external build process — all CSS and JS are inline within Liquid sections using BEM naming and IIFE-wrapped scripts. The category system uses prefixed product tags (`cat_*`) for flexible filtering. RTL support uses CSS logical properties for seamless language switching.